You must have heard “A picture is worth a thousand words” so many times in your life. Yet, you didn’t know how effective images can be for attracting your customer’s attention. This is no secret that today content marketing is the most popular marketing technique. In today’s age, nothing is more powerful than content. It is the most effective tool to attract people’s attention towards you.
1. Effectiveness of Visual Content
But, it is not just text content that is effective. If studies are to be believed, visual content is much more effective than any other form of content. Research says that 40% of people will respond better to visual information than plain text.
Visual content doesn’t only provide better response rates. It is easier to recall too as the brain can process images far quickly than text. Studies prove that the human brain processes visuals 60,000 times faster than text. A visual content also breaks the monotony of text and looks more appealing to the human eye.
2. The tools to create impeccable images
Given the benefits of visual content, it is almost natural for the marketers to include images in their content. But like text content, image content is also required to be unique. You cannot just copy an image from anywhere. So, just like text content, image content too has to be created very carefully.
But you are a content marketer, not a designer. Your knowledge of image creation is limited to just the basics.
How are you supposed to create a superior quality image? Don’t worry.
We have you covered. We bring to you a list of easy to use image creation tools. No advanced skills or knowledge required.
The Webbys calls Canva, “The easiest to use design program in the world.” It is an extremely easy to use image tool. And given that it is free barring a few features, it has become a tool too.
All you need to do is create an account. This is completely free. Select your image dimensions and get going. You can either upload your own picture or you can choose from an extensive library of visual templates available for free.Customize the graphics and create the desired image. This tool helps you create an image that is at par with the one created by a skilled graphic designer.
It is a relatively new imaging tool created by Buffer. It is also very easy to use. It is quite fast too. It boasts of creating images for social media posts in less than 30 seconds. It has a huge library of 600k+ image templates. You can upload your own image too.
Customize the images in any way you like. Resize and reset your image, add quotes and do a lot more. You don’t need any graphic designing skills. The tool can be used by anyone.
Adobe’s notorious product. It allows you to edit photos, design images and do a lot more. Photoshop also has tutorials for beginners as well as experienced people.
The tutorials will make you understand how to use various Photoshop features. Although Photoshop is not a free tool, it does allow a free trial.
The best part about BeFunky is that it doesn’t require you to register. You can just get directly started on BeFunky. It will help you in editing photos, adding special effects and creating collages.
It is every marketer’s favorite image creating tool. Give a beautiful background to your favorite quote to increase its impact multi-fold. You can use your own quotes or choose from its extensive library of quotes. You can choose the background and font of your choice and create an image in less than 60 seconds.
Sometimes it becomes difficult to create images which are consistent with your brand image, without a professional graphic designer.
But with Pictaculous, you can easily do it. It will suggest perfectly matched color scheme with your brand logo. And all your worries are gone within a minute.
Infographics are an interactive way of presenting data through images. Infographics make an article more attractive and readable. Understanding data becomes very easy. And the content is more shareable. With Infogr.am, creating an Infographics and interactive images is very easy. It may only take you about 5 minutes for your first infographic.
Another great picture editing and creating tool is PicMonkey. You can create your own images for free. PicMonkey also has a blog which publishes guides to help you use it in creating images. The basic version of PicMonkey is free but you will have to pay for the premium version.
It is another easy to use Infographics creation and sharing tool. All you have to do is choose a theme, add the text and data, insert some graphics and you are ready to share your own brand new infographic.
For driving more traffic to your website, having a faster loading website is very important. When your website is filled with lots of high quality and high-resolution pictures, it is bound to be a little slower than others. And this can hamper your website traffic. But with Smush.it you don’t have to worry about that.
Upload an image on Smush.it and it will automatically compress the image to its optimal size. Having optimally sized images on your websites and blogs will help your website to load faster. You can also upload these images faster on social media.
With these 10 tools, you are ready to create your own images quickly and easily. Most of them are free and are very easy to use. Some of them require you to register while there are few which can be used without registering. With these tools, you no longer require the expertise of a graphic designer. You can create extremely professional and good quality images without any expertise in designing.