“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”
– Andy Warhol –
When marketers and business owners discuss customer relationship they usually refer to it as courting a girl and getting her to trust her and make them loyal to them.When a buyer is satisfied with their first purchase they usually come back to experience the service or to buy more of your great product. You constantly pursue them until they become regulars or VIPs.
And that is a nice scene of perfect customer and seller relationship, this paves a way for your business to increase sales, you also get to have your brand referred by your customer and get free advertising and promotion that creates a new customer or potential customer interested in you. This also ensures you that these loyal customers always got your back in supporting your promotions.
This sounds like the perfect business operation life but in reality, we still suffer to keep our business prospects and customers to stay with us. So how do we actually get to deepen our relationship with our customers? Well, it is through time, patience and commitment which sounds like the three essentials in keeping a girlfriend or your wife. Well having a relationship with your customers is all worth it because business studies show that 92% of people trust recommendations from people they know like their family and friends. Which shows that good customer relationship is also very valuable to us business owners.
There is a lot of stuff to consider and talk about deepening your customer relationship. And this article is for you to read if you are having a hard time courting your customers.
1. Focus on them
Customers love to feel important, they love to be pampered and pursued and they love when businesses give them the feel of being a VIP.To be able to do that it requires your business to really engage with the customers, in short, be genuinely interested in them.
Try to be interested in what their difficulties are and how much you can help your customers more.Being interactive with them lets them see that you value them and that you really focus on them. Also, remember that after sales services are also very important.This simple gesture creates trust and confidence in your business.
To be able to do that it requires your business to really engage with the customers, in short, be genuinely interested in them. Try to be interested in what their difficulties are and how much you can help your customers more. Being interactive with them lets them see that you value them and that you really focus on them. Also, remember that after sales services are also very important.This simple gesture creates trust and confidence in your business.
2. Understanding the Value You Give and Maintaining it
This tip means consistency. For example, if you give them the cup of Joe during their visit in your shop then be consistent in that, give them what you value. If you value love and being modern give that to them.Listen to them and try to incorporate their needs and values in your products and services.
Customers feel more confident if you are approachable and keep it that way. Hearing their request will mean so much to them that they stay with you. Find ways to always surprise them with fun and enjoyable experiences.
Customers feel more confident if you are approachable and keep it that way.Hearing their request will mean so much to them that they stay with you. Find ways to always surprise them with fun and enjoyable experiences.
3. Monitor and Ask
If you want to keep your customers coming then you have to monitor them and their behavior. Analyze the data and use it to your advantage. This can be in the way of surveys, discussion groups and through real-time feedback so you can immediately respond to the customer’s feedback.
Or just simply ask them, do they prefer to get in touch through emails, through face to face interaction or through text messages. Ask their interests and provide them with information and influence. This just shows how awesome it is to be a member of the team, give them something of an advantage so that they fill above other and they will soon star referring your business to their friends.
4. Don’t limit yourself to big time companies
A common misconception we get is that we don’t profit from individual buyers or non-group buyers and we only get reciprocated by investing relationships with huge companies, but let me tell that, that is an absolute no. McKinsey, a company known for being an adviser to many influential businesses suggest that 70% of buying experiences are based on your customers are feeling while purchasing. Meaning individual or large customers treat them as best as you can and they will return that love to you.
5. Aim to Delight
This one sounds easy, right? This is also an effective way to encourage your customers to know more of what you have. So give them free trials, special offers, membership discounts, invite them to exclusive company parties you hold for your customers and other sales promotion activities.
This will surely make your customer feel wanted and they also want to stay around in a company who values them and spoils them. Or just work as hard as you can and show to the buyers that you certainly give back what they invested in you.
And that’s how you deepen your relationship with your customer. Remember these steps and keep being a good company that value people and their needs. Loyal customers are what makes a business strong through continued promotion and support to your new ventures. Go and make your customers happy!