How To Recover from Declining Traffic and Lost Opportunities
Let’s suppose the next day you wake up and check out Google Analytics for your websites with the decline in the visitors and traffic, so what would you do? Would you feel like you are stuck?
No, rather you should just be calm and look out for the possible causes and solutions. Life is constantly changing and you never comprehend what might occur next. Good thing brings problems, while bad luck might open new opportunities for you. At this moment, it may appear like you simply lost the most critical open door in your life, and you may never get it again.
As somebody truly said,
“Life is only about 10% what happen to you, and 90% how you deal with it”
It’s never a positive sentiment to sign into check your Google Analytics one day and see your activity dropping. It’s far more detestable when you see a descending pattern and have no clue why it’s going on.There’s just so much you can analyze, especially on the off-chance that you haven’t rolled out any significant improvements, and neither has Google.
Here we would suggest you few steps to recover your traffic, however, it is not certain that all of these will work, but few of them would be much effective for sure.
1. Merge the posts which are similar
Google or either it is any search engines, they do not like the same thing to be mentioned again and again on your website. Say suppose, you have 2 content on your website which contains almost same information, now as a user standpoint, I would be confused and hence I would not be able to indulge myself completely into it.
Rather, merge both the content and make it into a primary content which would be much more effective than 2 short and similar posts. The, obviously delete the 2nd one and bring all your traffic onto the primary post.
2. Be careful with the Copied Posts
Either you are getting your content developed by a highly professional content writer or any freelance, make sure to do a quick plagiarism check to see if the content has been copied or the information mentioned there has been taken from some other website.
‘Authenticity’ is what Google or any search engines do expect from you, even if you have paid for that content but you do not happen to be the original author or developer of that content, It would give a bad impression on search engines, resulting in reduced traffic.
3. Keep your Post Regularly Updated
Google likes the post to be updated on a regular basis. Sometimes you may have some content on your website which had been valuable at a time, but it is too old and the information you had provided to readers is no longer relevant, why not to update then?
Keeping the URL as well as the title same, you may update the content with the latest information that you think your readers must know about. Also, do submit the URL again to search engines via webmaster tools to let them know that you have updated the content. And, also share your updates content everywhere to let your readers know that you have updated the content, and they would be more curious to know the changes resulting in post engagement.
4. Update and Remove Backlinks to non-existing or poor websites throughout your website
The scene of SEO and external link establishment is continually changing, and today, the significance of building astounding connections has never been higher.
The main thing you ought to do is get together a rundown of pages your connection to all through your site. You can do this with a tool like Majestic.
Once you had put links to other websites throughout your website, you must update the links after a quick check if the link is working properly, sites may not have changed, or domain is working properly or not? Such valueless links should be removed and better should be replaced with a reputed websites offering informative content.
5. Remove or ‘Disavow’ substandard or irrelevant backlink to your website
Now, Check if the backlink coming to your website is not spam, irrelevant or may a kind of Bad link exchange or a negative SEO attack. You may use a tool like Ahrefs to get the link of all such links which redirects to your website.
If link is coming from a spam website, or dead directories, or paid posts or any such irrelevant website, firstly send a message to the owner of such websites claiming you’re possessor of the domain and asking to remove the links, and in cases where you do not get revert with a feasible response, Use ‘Google Disavow tool’offered by Google webmaster tool which allows you to remove such links which are harmful as in low quality and irrelevancy with your domain and genre.
6. Boost Site Speed a Ranking Factor
‘How well and speed your website loads’ is another ranking factor for any site.
Google is resolved to concentrate on ranking sites based on their mobile experience, the time is upon organizations to REALLY concentrate on conveying the speediest DESKTOP and MOBILE neighborly experience you can accomplish.
We would recommend you to do a quick SEO audit using any tool like SEMRush for your website and analyze if everything is going fine or if there is something missing, focus primarily on fixing that issue with the help of your website developer.
7. Remove Outdated Plugin Code
Plugins are an essential requirement while you are running your website, When you are attempting to upgrade your site somehow you have two choices: you can either include the usefulness straightforwardly by adding the capacities to your layouts or you can introduce a Plugin. However, they are a curse as well. Every plugin we use decreases the speed of website loading and hence fails in SEO audit.
No less than at regular intervals, you ought to review your Plugins. Check for any that you don’t utilize and expel them. For those that remain, check for when they were last updated. On the off chance that they haven’t been updated in over a year, dispose of them and get updated one. This protects your site, and in addition quick.
8. Expand Short Posts
There are a lot of content available providing the most effective and optimal length of content, now either it is social media content, Blog or whatsoever.
As per the Buffer’s study claim, A content should be a minimum of minimum 800 words length, while an ideal content should be at least 1600 words.
However, we would suggest you not to focus on word length, rather focusing on providing complete information and values that they should expect as a reader, this is what should be primary focus while developing the content.
So, These were the list of 8 ‘how to’ key suggestions to recover from lost traffic. If you feel like new points that could be added, let us know the same in the comment box.