Marketing these days comes with a lot of pressures. The marketing scenario has completely changed. Everything happens digitally. Consumers have so many choices available to them. There are thousand different brands for almost everything from toiletry to electronics. The competition is fierce. Every brand seems to compete for even a few seconds of customer’s attention.
As a young marketer, you have to deal with a lot of pressure. You need to grow your website traffic, improve conversion rates and so much more. At times you are bound to feel a little low.
We understand your situation. And to inspire you, we want to share with you 15 quotes by some successful marketers to help you cope with the pressure. These quotes would not just inspire you but also help you to grow your traffic.
So, let’s begin the journey!
1. Jake Sorofman
Is the Vice President and Chief of Research for Gartner Inc. He is known to be a very influential and successful marketer in the U.S. He says,
“When you start with what’s at stake for the buyer, you earn the right to their attention.”
A young marketer needs to understand for driving more traffic to your website, you need to talk about your audience’s problems and their solutions. Creating a sense of urgency and telling them that something is at stake works.
2. Ann Handley
Is a digital marketing and content expert, a keynote speaker and the bestselling author of the Wall Street Journal. She asks all the marketers an important question.
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”
This quote of hers would lead you to ponder upon your content. The reason content marketing came into being was to engage readers. Your content should have the power to connect with the customers. It should be engaging. Then only it will achieve the purpose of driving more traffic and more conversions.
3. Walt Disney
Requires no introduction. He is one of the most famous entrepreneurs of the world, an extremely successful man. Who doesn’t know about the Walt Disney Company? What Walt Disney has said is still relevant in the era of digital and content marketing.
He says, “Do what you do so well that they will want to see it again and bring their friends.”
Isn’t this what all marketers want that customers come back to them and bring even more people with them. Walt Disney tells you how to do it. If you create something unique, something that interests people, they won’t just come back themselves, they will bring new people too.
4. Jay Baer
Is a well-known American inspirational marketing and customer service speaker. He has a word of advice for marketers. He says,
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself the permission to make the story bigger.”
This is one of the biggest mistakes that marketers commit. In the name of the content, they are writing sheer promotional material.A reader will click through your content only if it has something to offer to them. They need information, not an advertisement. Tell stories. Make it interesting and engrossing for them. It has to be related to your product or service, but not only about your product or service.
5. Seth Godin
Another influential name in the field of marketing. He is an author, entrepreneur and a marketer. He describes the shift in marketing as, “Marketing is no longer about the stuff you make, but about the stories, you tell.”
As a young marketer, understanding this shift is significant for your growth. Your marketing efforts should not be focused on what you provide to a customer. It should be focused on building a relationship with them through the art of storytelling.
6. Andrew Davis
Is an American Film Director, Producer, and Cinematographer. He is someone who has produced plenty of hit movies and knows the significance of good content.
He says, “Content builds Relationships. Relationships are built on trust. Trust drives Revenue.”
In a few lines, he said something that we marketers fail to understand sometimes.Our content is directly related to our revenues. If the content is good, people will trust us and when they trust us, they will buy from us.
7. David Walmsley
A social media strategist has a word of caution for marketers. He says,
“We must move from numbers keeping score to numbers that drive better action.”
Marketers shouldn’t use numbers just to track their performance. Numbers should be used in the content. As data-driven content drives more traffic to your website.
8. Steve Jobs
Is the founder of Apple Inc. A very successful and inspirational human being, Steve had a word of advice for the marketers. He said,
“You can’t just ask the customers what they want and then try to give that to them. By the time you get it built, they will want something new.”
Marketers need to be proactive and not reactive.You don’t have to wait for them to tell you their needs.You have to be talented enough to understand their needs yourself and create something that you know they need. Innovation is the key to success.
9. Jason Miller
Is an extremely popular Communication Strategist in America. Having a great expertise in communication and content management, he is a figure of authority on this subject. He says,
“The key ingredient to a better content experience is relevance”
These words should act as your guideline whenever you are creating content for your audience.Remember, it will be viewed only if it is relevant to them.
10. Laura Fitton
Is the founder of the Twitter app store, Oneforty and the co-author of Twitter for Dummies. Her advice to young marketers is,
“Focus on the core problems your business solves and put of lots of content and enthusiasm, and ideas about how to solve that problem.”
Remember this always.Your content has to be solution oriented. It should be abundant and innovative.You should be able to solve your customers’ problems.
11. Larry Webber
Is a world-renowned marketing and public relations expert. This is what he has to say,
“As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.”
He talks about the change in customer preferences. People nowadays are more interested in information and news rather than products. Your key to driving more traffic is creating a content that your target audiences care about.
12. Chris Brogan
Is another American author, marketing consultant, and speaker. According to him,
“The key is, no matter what story you tell, make your buyer the hero.”
The success of all marketing efforts depends on this one thing. The center of all attention should be the customer. The content should be about them, not you. They don’t want to know what you have to tell, they want to know what is there for them.
13. Robert Heller
Is a British Management Journalist and Consultant. He has written numerous books about management. According to him,
“Familiarity is the culmination of successful brand building.”
If people have become familiar with your brand, if they know you then you are a successful brand. The aim of marketing should be to create a sense of familiarity. When people know you, they will visit you too.
Is a renowned blogger, author, and artist. She believes, “Google only loves you when everyone else loves you first.”
Marketers these days are very obsessed with Google Rankings. And this is quite important too. After all, your Google rankings will decide how much traffic you can get. But, what marketers need to understand is if your content is good enough, you will rank higher on Google too. If your content has the power of being loved by people, it will find its way to the top ranked sites on Google.
15. Malorie Lucich
PR for Facebook and now works for Pinterest as a Product communication manager. She says,
“People share, read and generally engage more with any time of content when it’s surfaced through friends and people they know and trust.”
Malorie’s words emphasize on the effectiveness of social media, referral marketing and Word of Mouth Marketing. If people like your content, they would share it. And that will have a better impact than you yourself sharing your post. So, make sure your content is shareable. Encourage your fans to share as much content as they can.Marketing can be challenging.
Sometimes, you may feel that nothing is working. But don’t worry. It happens to everyone. All of us, at one point or another, need inspiration and guidance in life. And inspiration can come from anywhere. So, whenever you feel the need to be inspired and guided, go through these 15 quotes by marketers like you.