When you are an entrepreneur or a business owner, one of the biggest scares you get is when you launch a product or a new line of items is not being able to attract customers. You may have all your business plans laid out there and you made sure your technique of advertising will attract your customers.
But this all changes when we face the real life and when we launch our products.This is a major setback because you are failing to bring in profit you need to return in order to return your investment. This means losing funds, wasting your time and in the very near future time losing the business itself. But don’t worry there are a variety of ways to solve this. Even though many of them require additional investments but the payoff will really start your profits rolling.
This means losing funds, wasting your time and in the very near future time losing the business itself. But don’t worry there are a variety of ways to solve this. Even though many of them require additional investments but the payoff will really start your profits rolling.
So before you start the stress and go get loco, read on to identify and debunk the reasons why you fail to attract your customers.
1. Error: Good Marketing Not Found!
Marketing might be a way too general term for advertising and promoting this is also the most effective way to attract customers to your business. This will reflect that if your marketing plan right now isn’t doing the job you should scratch that out and start a new one stat.
A lot of businesses resort to outsourcing their advertising methods to experts in advertising. Web hype, for example, is a company that does the work for your business in attracting potential customers or you target customers. This service knows how to and what to do to utilize the most updated marketing style for effective advertising.
Or you can also partner up with the local influencer that may also help you in promotions. Writing content blogs may also help. Making a visible social media presence also adds an advantage because customers or potential customers will know that you exists and constantly update.
2. Location Malfunction
Here we modify a very popular phrase. Let’s make it “Right product, wrong place.” It might be your best product but your physical location is what hinders you to be known and noticed. This actually doesn’t count if you are online except if you still use MySpace for promoting. But seriously companies should also take notice of their location on the map. You cannot have a bar or club business in the hinterlands and you can’t have farmland in the city.
To solve this simply do research around the neighborhood and find out if your business fits the demographic and psycho-graphic positioning in the area. Make your business in the right place equipped with the right products to sell.
3. No One Needs that
Done all the needed effort but only a few people avail to your product or services. Probably because it is not needed anymore or there are already a lot of same businesses.
And what you need to do to get out of this situation is to look at the competition. If there are a lot of competition then maybe spice up your business or add new experience customers will only experience from you. Keynote to remember here is to stay authentic and unique.
4. Promotions Anyone?
The superior man understands what is right; the inferior man understands what will sell.
-Confucius-
Let’s admit it everyone loves a good product with a #sale on that price tags. What customers even love more is free stuff when they purchase from you. This can create a buzz by creating sales promotions of all sorts.
Of course, this isn’t sustainable in the long run but it does help a ton in making your business noticeable and can create an avenue for new visitors to know you are in the market.
5. People and Prices
This is a tricky one and doesn’t allow you to settle with one solution for a lifetime. The reason why we can’t find a permanent solution for this is because people constantly change and because they already are varied. New advances in the technology scene have created more and more hard challenges for entrepreneurs to predict what customers like. It is also hard to jump in fads after fads because this is costly and doesn’t really sustain your business. People becoming too sensitive of authenticity usually, breaks stereotypes making it harder to know what they like. Together with people, prices are also constantly changing making it hard for businesses to maintain their quality.
Now what you would want to do is understand your customers and offer them a variety of product lines that may spark their interest. Next is to find customers who are willing to stick with and understands your value for the quality and won’t judge price increases as the scam.
And there you have it! Five reasons and solution on why you fail to attract customers. And we wish that you learned a lot from this and that you may have a prosperous business.
