No matter whether you are in a business for several years or just planning to start a business soon, you need to be updated and had a strong grip on marketing. A good business idea with quality product and services is equivalent to zero unless and until it reaches the door of the customers. As good quality of the product with satisfying customer service is needed for a successful business, in the same way marketing is essential to make the customers know about the product or services you offer.
Maybe as an experienced businessman you are aware of the necessity of marketing and do has a taken measures so that your brand is always in the news, but still I will suggest getting yourself updated. Each and every business professionals are hiring experts and applying new techniques for the better marketing of their product. If you are not updated then you may rank last in the rat race.
Have you ever come across the word Influencer marketing? Rather, targeting on the whole market, this marketing form focuses on a particular individual type is known as influencer marketing or simply influence marketing.Individuals who have an influence on the potential buyers are identified and marketing activities are planned according to these influencers.
The main target of these marketing is influencers’ individuals. Influencers can act as potential buyers by themselves or even can act as third parties (maybe manufacturers, retailers, etc) or value-added influencers like academics, advisers, analyst, journalist, etc. Comparing it with digital advertising traditional form, it helps the brands to get connected with their audiences in more of an organic way.
If you are still confused that whether to choose influencer marketing or not, then here are some points to clear all your doubt.
1. Traditional advertisement
First tell me how many traditional advertisements do you read to the fullest? 75% of consumers never look at the traditional advertisement. No matters how much you spend to make your ads more attractive and creative, a minimum customer pay attention it. Even it is been noticed that the ads are becoming similar to each other with a difference in writing but the concept remains the same.
An online banner advertisement generally contains a header and units of multiple ads on the sidebar present at the right-hand side. You placed the traditional advertisement in other location then also it can be easily identified.Do you know that there is software invented that can prevent advertisement to be displayed?
Yes, that’s true. No matter what are your idea and how much have you spend on creating the advertisement, if users have made the block enable then your advertisement will be unable to enter in the page? Banner, fliers etc. needs a lot of investment but what is the use of that if your investment is not able to bring the fruitfulness from it?
Thus, traditional advertisements are becoming ineffective these days and owners are bending towards influencing the influencer.If you are still confused that whether to choose influencer marketing or not, then here are some points to clear all your doubt.
2. Run on the race track
As of in a survey, it has been noticed that about 60% of the marketers are bending towards influencer marketing. They have learned the effectiveness of influencer marketing. Many who have already gained from influencer marketing are still investing more on that.
Watching this big firms investing on influencer marketing the small concerns are also planning to do the same. Again those who are going to start up a business and doing research on the web server, they are reading about the need for influencer marketing and taking it as a must do on the list.The main motive behind marketing is to make the product and services offered to come into the notice of the customers.
The traditional approach being printing of banner and flier which are becoming out-of-date in this century. Ads block are used to prevent viewing up of these ads. So, to reach the door of the customers, a particular type of influencer are being selected and the entire marketing focuses on them.
So, marketers are more interested in investing in influence marketing rather than just taking the traditional approach.
3. Native advertisement
The native advertisement is termed to be the best than the traditional advertisement. Although now a day’s influencer advertisement is termed as the best among all. Influencer advertisements are the means to show the content in a vast and better way.
In influencer marketing recommendation play a vital role even if the third did not know the brand. Influencers marketing are becoming more effective these days by forming a chain through recommendation.Offers are arranged that matched to the taste of the influencer and thus engage influencer in the chain.
One get benefited then he recommends s it to others. Thus, engaging more and more customers in the chain.
4. Return on Investment
Return on investment or ROI is the return or benefit that an investor receives from the investment he/she made. If the ROI rate is high for an investor that means the product will gain popularity.