Marketing is the backbone of your business.
Without the right marketing approach, you won’t be able to sell your products and services. Your business will be lifeless without promotions, advertisements, and marketing strategies to increase brand awareness and attract potential customers.
Your enterprise needs marketing and that’s important enough to invest in your marketing foundations. Whether you are new to the business or you are an experienced entrepreneur, you need to be updated from time to time especially in marketing trends that can help your business grow.
This 2020 is a new year for you. Your chance to figure out the best way to make your enterprise profitable. And as part of your development as an owner, here are the top 10 marketing trends you should be aware of this 2020.
1. Satisfactory Customer Experience
Marketing is not a move towards encouraging people to buy your products and services anymore.
It’s now gearing towards providing a satisfactory customer experience. For so long, we’ve been thinking that marketing is a tool to attract people to come to you and show interest in what you are offering.
What you don’t notice is that people demand greater customer service or else, they won’t buy your offerings. The advancement of technology has provided customers with more rights and power. And to catch up with this, you have to deliver more than just information to them.
2. The Use of Videos In Marketing
If you think the traditional way of using banners, posters, flyers, and billboards are the effective ways you can do marketing, you’re getting it wrong.
Today, more and more people are engaged with their smartphones, tablets, and computers. They use gadgets to entertain themselves and as a business, you can use this to your advantage. Instead of writing long product and service descriptions on your website, why don’t you use video content?
Customers are now interested in interactive marketing and promotions. There is no one fascinated by reading descriptions online anymore.
3. Visual Content
Visual content is becoming common nowadays. Not because it is a new marketing strategy but because there is evidence that customers are now switching to less wordy promotions.
In fact, 65% of the population in the world is visual learners. 80% of the people are attracted to colored visuals and 85% of your target market are likely to buy your products and services after watching your video and visual content.
Imagine the results you can get if you use visual content as your powerful marketing tool.
4. Personalized Messages
The traditional method of sending repeated marketing emails and newsletters is losing its effectiveness.
As a business, you should know about that if you want your business to continue for as long as you want. 80% of consumers today are likely to do business with you if you will give them a more personalized experience, rather then the typical marketing emails they receive every day.
Insights from social media and data collection will help you big time to create personalized marketing.
You’ve probably heard this many times. SEO is one of the marketing trends worth learning. With SEO, you can get free marketing as long as you use the right keywords, headers, and content for your website.
This is a great strategy if you want your website ranking to be on top when customers use search engines like Google. Businesses are getting more competitive and creative in terms of internet usage.
You need to keep up and learning SEO for your website, you will absolutely gain more than your target customers. Plus, free marketing is always good for the business!
6. Know-Your-Customer (KYC)
Since marketing involves data collection, customers become more watchful now in terms of giving their personal information to businesses.
If you don’t want people to think this way about your business, you should integrate the KYC or know-your-customer system for added security and protection.
Note that even large companies like Facebook and Google experience data theft and security breaches. This trend doesn’t just benefit buyers, it’s also your advantage so you would know if you are talking to the right consumer for your business. With KYC, you can avoid security breaches and payment of fines.
7. Content Marketing
Content is still the king in 2020. With quality content, you will be able to express the things you want to say to your consumers while keeping your professionalism.
Content marketing is a strategy that permits businesses to showcase their expertise and communicate them well to prospects and existing consumers. What’s unique about this trend is that it is connected to SEO and other forms of marketing such as video and visual.
Content is the foundation of your promotion and it would hurt your business if you will not focus on making outstanding pieces for your customers.
You are now walking in an automated world.
Everything seems to be digitalized and technology keeps on working to make everything easier for everyone, including marketing. Businesses are now utilizing AI-based automation to promote and advertise their products and services. AI is known as the major technology behind smart assistants and voice search.
This is also the reason why chatbots are becoming a thing today. Although human intervention is never going to leave the process of marketing, it’s safe to consider automation when you are formulating your marketing strategies this year.
9. Live Stories And Videos
Yes, live stories and videos are parts of the marketing trends this year! Social media applications such as Facebook, Instagram, and Twitter are using this feature not only to gain more users but to help businesses deliver the best possible experience to their customers.
Most people prefer to learn about new products and services through a short video. And with the help of social media, it’s now possible for you to create a unique marketing strategy.
10. Marketing Through Influencers
Last but not least is marketing through influencers. You will see a lot of celebrities, bloggers, and Youtube users promoting the products and services of different companies online.
This is part of the marketing strategies of those businesses. There is an increasing number of people following individuals with a social brand. If you will focus on this tactic this 2020, your business will surely gain more followers.
Marketing is not an easy initiative to own entirely by yourself. Almost all businesses struggle to get it right.
Studying these marketing trends will help you come with effective strategies and tactics you can use throughout the year.