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Author: Business Marketing

The Business & Marketing World editorial team submits author content and guest posts on business, marketing, sales, strategy matters. If you like to contribute, please reach out to us via the contact page
marketing consultant

What to Know About Marketing Consultants Before Hiring One

January 10, 2023

Having a marketing consultant that gives you numerous pieces of advice for companies on creating and implementing marketing strategies will help leverage the company…

Technical Marketing 101

December 8, 2022

Technical marketing is any type of marketing that focuses on a product’s characteristics and essential features. It is intended to appeal to customers who…

email marketing segmentation

Strategies for Email Marketing Segmentation

July 20, 2022

Segmentation is typically used as a personalization strategy to offer more pertinent email marketing to subscribers based on their geography, interests, past purchases, and…

ecommerce procurement process

How to Ensure Effective Ecommerce Procurement Process

July 7, 2022

The volume of businesses performed via the Internet has expanded dramatically as worldwide connectivity has improved, and technology has been adopted. E-commerce, often known…

email marketing

Major Email Marketing Automation Tools

June 7, 2022

For marketers seeking the fundamental concepts of email marketing automation tools, here are some of the things you should take note of as a marketer. 

digital marketing mistakes

Crucial Mistakes of A Beginner Digital Marketer

May 17, 2022

ou may believe you’re on the right track with your marketing approach, but you could be making critical errors. Here are the crucial mistakes a beginner may commit in venturing into the digital market

customer needs

How to Identify Customer Needs

May 3, 2022

While exceeding client expectations is a wonderful notion, keep in mind that expectations do not reflect what the customer wants; rather, they pertain to what they expect to encounter.

pinterest for business marketing

How to Use Pinterest For Business Marketing

April 18, 2022

Did you know that Pinterest is not just a social media application, but it is also an application that you can use for your business marketing? Yes, you sure can! Business marketing is not limited to Facebook and Twitter. You sure can expand your horizons with Pinterest!

upsell customer

Creative Ways to Upsell Among Your Customers

March 30, 2022

What better example of an upsell than when you order your food choice at a fast-food joint. You state your order of one burger…

Ways to Raise Funds for Your Startup

10 Ways to Raise Funds for Your Startup

May 19, 2020

There is no business that can survive for a long period of time without having enough cash to maintain its business operations. Don’t risk it to become part of the statistics for failed startups in 2020.

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