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Author: Business Marketing

The Business & Marketing World editorial team submits author content and guest posts on business, marketing, sales, strategy matters. If you like to contribute, please reach out to us via the contact page
customer needs

Innovative Techniques for Anticipating Customer Needs Before They Arise

September 2, 2024

In a competitive marketplace, the ability to anticipate customer needs before they emerge can set a business apart from its competitors. Proactively addressing customer…

data analytics

The Role of Data Analytics in Identifying Customer Needs

August 30, 2024

In today’s fast-paced digital world, understanding customer needs is pivotal to business success. Traditional methods of customer research, such as surveys and focus groups,…

digital marketing strategies for small businesses

Top Digital Marketing Strategies That Drive Growth This 2024

August 26, 2024

Empowering small businesses through effective digital marketing strategies is essential for driving growth in today’s competitive landscape.  Implementing digital marketing strategies for small businesses…

job-to-be-done framework

Understanding the Job-to-Be-Done Framework: How It Can Transform Your Business Strategy

August 22, 2024

In the quest to meet customer needs and drive business success, traditional methods of market analysis often fall short. Many businesses rely on demographic…

marketing consultant

What to Know About Marketing Consultants Before Hiring One

January 10, 2023

Having a marketing consultant that gives you numerous pieces of advice for companies on creating and implementing marketing strategies will help leverage the company…

Technical Marketing 101

December 8, 2022

Technical marketing is any type of marketing that focuses on a product’s characteristics and essential features. It is intended to appeal to customers who…

email marketing segmentation

Strategies for Email Marketing Segmentation

July 20, 2022

Segmentation is typically used as a personalization strategy to offer more pertinent email marketing to subscribers based on their geography, interests, past purchases, and…

ecommerce procurement process

How to Ensure Effective Ecommerce Procurement Process

July 7, 2022

The volume of businesses performed via the Internet has expanded dramatically as worldwide connectivity has improved, and technology has been adopted. E-commerce, often known…

email marketing

Major Email Marketing Automation Tools

June 7, 2022

For marketers seeking the fundamental concepts of email marketing automation tools, here are some of the things you should take note of as a marketer. 

digital marketing mistakes

Crucial Mistakes of A Beginner Digital Marketer

May 17, 2022

ou may believe you’re on the right track with your marketing approach, but you could be making critical errors. Here are the crucial mistakes a beginner may commit in venturing into the digital market

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