Most of us who have been a part of any business, be it a large scale or small scale business, understand that growing a business is a long term process that requires a lot of patience and appropriate strategies. These days, owners of small businesses have been continuously showing interest in growing their business as well as expanding their customer base.
One of the key factors that plays a major role in the expansion and growth of a business is the effective lead generation. Efficient lead generation campaigns have proven to be the most effective in successfully creating a network that helps entrepreneurs identify the right opportunities and convert them into customers using the right amount of effort and grit.
Why You Need to Utilize Lead Generation
First, let us start by understanding what a lead is and why it is beneficial to a business.
Any person or business that shows interest in your product or service is a lead. Let’s say a person visited your store but did not purchase anything. However, you got their contact information by getting them to fill a form. This person is now a lead for your business. In a much wider sense, a lead is a part of a network that consumers of your products or services follow when they progress from just a visitor to a customer. We also mentioned business’ while defining a lead just in case your business is B2B.
A business needs leads for its primary objective: Sales.
If you are the owner of a business, you naturally want people to purchase your products or avail of your services. Larger and successful brands already have established lead generation practices. It is however important for small businesses to find out what advantage they can offer over their competitors and how their product is better than others’.
Now after we dug into the general benefits that lead generation campaigns can bring to your business, let us look at some tips that will help you leverage lead generation as a business owner.
Spot Your Target Audience
The primary step of establishing a lead generation campaign is spotting your target audience. Unless you know who is interested in your product and whose needs it fulfills the most, you won’t be able to successfully reach out to your target audience. Spend considerable time in researching your audience, come up with a detailed idea of who they are, how much they earn, what their lifestyle is, where they live, what their interests are, and so on and so forth.
Choose the Right Promotional Methods
Do comprehensive research and pick a promotional plan that will have you to generate leads effectively so that you can offer your products and services to your target audience. There are innumerable ways with the help of which you can market your business and it is your job to identify which promotional plan will prove to be the most effective for your business.
Towards the end of this article, we will tell you about some online tools that you can use to promote your business online.
Make Optimum Use of Social Media
Social Media is a platform that provides innumerable opportunities to small businesses so that they can connect to prospective customers. This helps them in generating new and efficient leads. It is very easy to create a page on trending social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn. You can collaborate with your leads and use social to engage in conversations with them. This will help you find out what your customers exactly like and want. In this manner, you will easily be able to lay the foundation of trust on your products and services and they will eventually purchase from you.
Tools to Boost Your Lead Generation Campaign
As earlier mentioned, these are some of the online tools that will help you create and effectively make use of leads for your business.
OptinMonster is a form and email collection tool. With the help of OptinMonster, you can generate more leads, subscribers, and sales from the traffic you already have on your website. It helps businesses to fire up the number of leads with advanced tools used in marketing campaigns. Some of these tools include page-level targeting, OnSite Retargeting, Lead Sharing, and exit-intent technology. OptinMonster integrates with all the important CRM and email marketing platforms which makes it easier to not only get hold of more leads but also manage and share them.
2. HubSpot Sales
HubSpot Sales is an email follow up tool. It is an efficient way to help you save time to generate new leads for the sales of your products and services. It automatically keeps a track of the interaction of your business with the customers and helps you be up to date on what is happening with your sales. It helps you to interact with prospective customers in a more hassle-free and well-organized manner. It is also very user friendly as it easy to customize as per your requirements. It also offers a startup package for its first-time users for free.
Instapage is a landing page builder for your business’s promotion campaigns and digital marketing strategy. There are various features such as multiple campaign management, A/B testing, easy drag-and-drop page building, and much more that Instapage offers. It can increase the conversion rate of your regular visitors to customers of your business by almost 400%. It helps to deploy new pages and significantly increases general Return on Investment (ROI). The first page that you build on Instapage is free, however, there are paid plans for subsequent pages.
Hotjar is a multipurpose tool that helps you identify the behavior of your users. Hotjar combines various strategies such as session recordings and feedback and survey polls to help businesses build an understanding of what consumers like in your site. It combines Feedback and Analysis tools and helps you get a clear picture of how to revamp your website’s user experience and upgrade its performance along with better conversion rates.
Looking for live chat support or a messaging application to enable effective communication between your business and your customers? Look no further because Tawk.to is just the right choice for you. Tawk.to is so flexible that it allows you to connect to your customers directly from your site, mobile application, or even from a self-customized page. It also supports performance analytics and chat history.
To sum it up in a few words, we’ve now understood that lead generation is very essential for a business to grow. You can start with the very basic tips such as website creation or promotion on social media. We’ve covered some of the lead generation activities that you can give a shot at for your business and identify which strategies work the best for you. Even if you don’t succeed at one, try another and find out what’s best for you. Use these tips to get the information from prospective customers who visit your website and convert them into long term customers!